About London 2012

London 2012’s ambition and foresight has and always will be to create a games for everyone no matter your creed or colour, religion or lifestyle. The London 2012 Olympic games invites everyone to take part, join in and enjoy the most exciting event in the world.

London 2012 will create the most accessible and participative Games. It will touch people as it has never done before, stimulating people to do more and to try new things and reassess what we are all capable of.

For the first time, the Olympic and Paralympic Games will be part of the same brand family.

Our brand will have impact across everything we do, there are huge possibilities, but we have a clear ambition.

Our Games will be for everyone.